GBG/IBM – When Marketing Technology Meets Data – Networking Event

Date July 13, 2017, 18.00PM
Location 23-25 Old Compton Street, Soho, London, W1D 5JL
Venue Bar Soho

Join GBG and IBM Watson for an evening of discussion, drinks and food

We invite you to get a better understanding of the impact of data insights in today's marketing world, and what the future will look like.

Join Jeremy Waite, Evangelist at IBM Watson, as well as GBG's Stuart Watt, Head of Data Services and Paul Daley, Head of Marketing Services, who will speak about the rise of marketing technologies and the impact of customer data insights on this tech.


6pm - Attendees arrive/welcome drinks

6.15pm - GBG opening

6:30pm - 7:00pm - Jeremy Waite - Evangelist at IBM Watson Customer Engagement - 'When marketing technology meets data'

As an Evangelist for IBM, Jeremy spends most of his time talking about marketing trends and how cognitive systems like IBM's Watson will revolutionise the future of commerce. Jeremy has been voted the most influential person on twitter for #BigData and is one of the top 10 most influential marketing professionals globally. In previous roles Jeremy was the Head of Strategy for Salesforce Marketing Cloud and Head of Social Strategy for Adobe Marketing Cloud.

7:10pm - 7:40pm - Stuart Watt - Head of Data Services and Paul Daley - Head of Marketing Services - 'Customer insights and the data behind it'

Stuart has over 20 years’ experience leading teams within some of the largest and most reputable organisations within the data & database marketing sector, helping some of the largest brands (and some of the smallest) across all sectors with their programmes to improve marketing effectiveness. A pragmatist specialising in ensuring that the ‘right person is contacted through the right channel’ and more recently ‘at the right time’.

Paul has extensive experience helping shape significant data transformation programmes across the government space, with a wide range of partners and also importantly within marketing services. Paul has a proven track record in helping to bring together ‘best in class’ data solutions and partnerships, to ensure high quality data driven marketing programmes.

7:50 - 9:00pm - Drinks, nibbles and networking

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